[inglés] Sercom end user Gemüsebau Hofmann

Sercom end user Gemüsebau Hofmann

Hans Hofmann, managing director of Gemüsebau Hofmann from Nuremberg, expands greenhouse production

«We now generate 80 percent of our sales through greenhouse production»
Due to the increased minimum wage as well as high energy prices, production costs have risen exorbitantly in many places, and this is also the case for Hans Hofmann’s vegetable farm in Nuremberg. «It is very difficult at times to pass on our costs. Retailers are trying to retain their customers by increasingly resorting to import offers. As a result, no major regional promotions could be pushed in February. Food retailers tended to focus on goods from southern Europe, Turkey, Morocco, etc., countries where production…»